Task: to create an A3 landscape orientation mood board
Time duration for tasks → 15 Minutes:
1.Write a short paragraph about yourself and your practice
(including your name).
Write down words that define yourself and practice:
- Good quality
- New ideas
- Typography (hand rendered)
- Portraits
- Witty humour
- Vintage
Key word: New
My practice is changing as I develop my visual language and I come to understand the foundations of graphic design and how I, as a designer, can add a new perspective.
I love the feeling when a new idea arrives in my head and when the possibilities are endless whilst the realisation is in sight. What (hopefully) follows is the satisfaction of a great idea coming to pass.
I am ambitious with my projects, striving to deliver my best for each brief, during which I am ready to learn new names of designers and new ways of creating.
2. Collect 3 images that reflect the tone and mood of your practice.
The reason I chose each image:
I chose the first image of a portrait that my Grandpa draw of me when I was younger. He was an artist and potter which meant that growing up I was shown that having a creative job was a viable career. His pottery designs have been influential on my practice so far as I have used some of them as inspiration for my work.
The second image is a photo of a card that I have in my room by Simon Drew who creates humorous greeting cards. I enjoy watching comedy and witty play on words and this card made me laugh when in the illustration the bar is literally too high. I want to introduce some playfulness into my work.
The final image is a picture I took in Houtaud, France of a reflection of the sky in water. I love being outside in nature as it is a time where I can be present in the real world (off screen) and snatch quiet moments of reflection. What is interesting about this photo is the symmetry as the way the picture is orientated doesn’t change the image.
3. Collect the work of 3 designers, practitioners, agencies or such like that inspire you and your practice.
https://www.typographicposters.com is a a platform for inspiration, research and promotion of good design through the poster medium.
It’s a great resource that I use for visual inspiration for posters, type and layout. It also is a space that leads onto looking at other designers and further inspiration.
A maker and artist who inspires my practice is William Morris. His work consisted of naturalistic patterns which still prove to be popular today. He was associated with the British Arts and Crafts Movement which was a group of artists who looked to traditional crafts and this way of hand rendering designs interests me in a time when much of design is digital.
Another designer that inspires my practice is Lakena
4. Choose a palette of 3 colours + black
For my colour palette I chose predominately blue tones as blue is a colour that my friends associate with me because I often wear blue and in winter I wear a bright blue coat.
5. Choose 2 typefaces to use setting the text and any captions.
Typeface experiments:
I chose the typefaces:
Heading – Roboto, Medium Italic
Body – Grotesque MT Std, Regular
The body text is in sans-serif to be understandable and modern. The headings compliment the choice of body text.
6. Choose 3 key references from your growing collection that reflect you and your practice.
Remember that a pattern is either right or wrong. It cannot be forgiven for blundering, as a picture may be which has otherwise great qualities in it. It is with a pattern as with a fortress, it is no stronger than its weakest point.
William Morris
Be a servant in every situation. I’m not trying to be the best, I’m trying to be the best servant .
7. Design and layout your mood board using everything from no’s 1—6.