Unit 5 briefing

What did you learn in year 1 that helps inform your practice? 

In year 1 I was introduced to the design progress and got to know how I myself work at each stage. I learnt the importance of the beginning stages of a project as researching and experimenting can help shape a project. I also discovered my interest in moving type as my favourite project last year was making kinetic type in After Effects.

Peter talked about the importance of ‘progress not perfection’.
This resonated with me so I decided to play around with typography, colour and shape to create this.

Questions:

  • What sort of designer do you aspire to be? 
  • Where do you want to work? 
  • Who do you want to collaborate with?

Malcolm Galdwell 10,000 hours 

Can be completed with 20 hours a week over 10 years 

MISTAKES 

ARE 

GOOD

Questions to ask myself:

  • What sort of designer do you aspire to be? 
  • Where do you want to work? 
  • Who do you want to collaborate with?
  • What am I doing here? (think about the year ahead)
  • Why graphic design?
  • Why communication?
  • Why art school?
  • Why university?
  • Do I think my idea connects and communicates?

www.designcouncil.org.uk

www.designeconomy.co.uk

Reporting absence:

www.moodle.arts.ac.uk/course/view.php?id=62363#section-2

  • Aspire to integrate what you do away from college into the work you are making at Chelsea.
  • Your work, interests and personal work can all be part of the same practice, your practice.

London is your resource 

No matter what project you do, it’s important to find something you care about in it

The submitted outcomes should be representative of you,

your work and developing design practice.

Mirror – look at yourself, what you do and what you want to do?

What do you like? What are you (not) interested in?

What inspires you? What do you want to do? 

Reflect on you 

A manifesto for yourself – This is me 

What are my ambitions for this year?

I want to spend more hours developing my practice and skills and to dedicate more of my time to surrounding myself with design. I agree with Malcolm Galdwell’s  10,000 hours and how it takes time, hard work and dedication to become an expert in a chosen field. I have chosen to study graphic design and therefore I would like to become an ‘expert’ and immerse myself in the space. 

Achievement is talent plus preparation.

The New Yorker (2012) Complexity and the Ten-Thousand-Hour Rule. Available at: https://www.newyorker.com/sports/sporting-scene/complexity-and-the-ten-thousand-hour-rule(Accessed: 11/10/21).

Design is like a game of musical chairs. 

Make your own chair. 

Find your community.

Find your agency. 

What does your colourful story look like?

What are your values?

How to serve using graphic design and also good communication. 

Communication : enables us to develop relationships with others 

Artists to look at:

  • Sue Webster (sculptures which make shadows of faces)
Tim Noble and Sue Webster. (1998) Dirty White Trash (With Gulls). Available at: https://www.artworksforchange.org/portfolio/tim-noble-and-sue-webster/ (Accessed: 13/10/21).
  • Alice Neel (portraits)
Neel, A. (1976) Benjamin. Available at: https://www.victoria-miro.com/exhibitions/506/ (Accessed: 13/10/21).

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