What do you want to do?
This brief challenges you to explore, orientate and define the direction of your own creative practice. This project is about you, your work and your interests
Ideas for far for the Folio:
- M (digital video) (print beautiful)
- City landscape
- Illustrations from collaboration with Olga
- And references (William Morris)
Requirements for the portfolio:
- A4
- Clear and professional
- Template
- Consistent captions and title
- Framework that means you can be experimental.
- 40 References – explore own practice and interests
- Delve deep into what you are interested in
- E.g. a designer, design studio or process I like
Create our own creative manifesto. Our very own design and guiding principles.
What are my principles?
GDC Chelsea Graduate – Mark O’Neill
Camberwell Graduate – Max Koehler – www.maxkoehler.com
Portfolio advice
Eva Kellenberger
2021—22
Co—Founder / Creative Director
KELLENBERGER-WHITE
www.kellenberger-white.com
Presentation is important – from the photography to the typesetting of the portfolio itself.
Tony Brook
2021—22
Founder / Creative Director
SPIN
www.spin.co.uk
I have had several emailed PDF’s lately that started off well but then went on far too long, and the standard naturally dropped. We tend to judge someone from their worst piece of work.
James Greenfield
2021—22
Co—Founder / Creative Director
KOTO
www.koto.studio
Your PDF portfolio should be clear, simple and easy to navigate. Show your strongest work, get your foot in the door. Once the door is open you can’t dazzle them with your personality.
A PDF deck is often the first point of contact for your work
— Show the work the represents you.
— Show the area/s of practice you are interested in.
— Do not include work that does not interest you in order to add more pages
USEFUL TIPS
- Set up your master page in landscape orientation.
- Page size A4 or A3.
- Sketch out first or have an idea of your intended layout.
- Set up a grid to work with throughout for consistency.
- RGB colours for digital use.
- Include a cover page.
- Include a short paragraph / biography near the beginning.
- Include a contact page at the end.
- Do save your PDF down in acrobat so the file size is ideally 5—10mb.
- Ideally no more than 24 pages for a portfolio deck.
- Work should be supported by a title and a short caption.
- Attach your deck to your email.
- Do not assume that if you send a we transfer it will be downloaded.
- Be careful with hot links and embedded films.
- Check that none of your photography and images are pixelated.
- Make it easy for the person you are contacting, people are busy.
- Keep it simple, don’t over design your pages, let your work breathe
BRILLIANT RESOURCES
www.represent.uk.com/projects/the-ideal-candidate
www.scratchingthesurface.fm www.scratchingthesurface.fm/episodes
www.2×4.org www.2×4.org/about
www.anthonyburrill.com – Communication design through screen printing and letterpress