Category: Week 4

• Front cover page of the Folio (better illustration) For landscape, I could have my name in a speech mark. 
• Finished vase illustration

Fonts I found to use:

• Bennet Banner, Regular (capitals)
• Multi, Italic

Content page illustration 

I need some illustration references.

I am going to focus on finishing the portrait printed Folio as I need to send it for printing before the deadline. My personal deadline for this will be Wednesday and then I will wait for feedback on the Friday and print it off next Monday.

Koto Studio. (2021) What Is… Authenticity [Speech]. Chelsea College of Arts. 18 October.

Branding – making ideas real

Projects at uni- Packaging based projects

Years placement, Studio round (gd studio) DesignStudio Fabrica

Work that makes a social impact and difference

What is branding?

A brand is made up of

• Identity
• Strategy
• Personality
• Communications
• Experience

Graphic designer vs brand designer

Brand designers define a brand

Your brand is what other people say about you when you’re not in the room.

Jeff Bezos

Brand is more than a logo. It’s a collection.

A brand is more than a product.

It’s a emotion, a feeling

Great branding:

• Designs with tomorrow in mind
• Has a point of view
• Making ideas real
• Is emotional

Brand belief is reflected in the companies DNA

Differentiation – how to stand out in a busy market

Digital brands- thinking about the little things

Human centred, helping others

Present three options to present to a client

Testing- how does it make you feel? Does it communicate x?

My thoughts:

I was inspired by the Huma project where the brand had a human centred approach and how the design brings a warmth to the delivery of the information which positively impacts those who use the app.

I think that some of the branding process can be applied to our projects as in a sense we are feeding into our personal brands through the Folio. Asking the questions ‘how do I want the viewer to feel?’ and ‘Does the design communicate this?’ are very helpful in determining the success of our design. The overarching emotion that I want to attach to my design work is a good mark to checking that the colour palette, typography and illustrations fit under the umbrella and therefore will have a certain cohesion to them.

How to get page numbers:

Type – insert special character – markers current page number (letter A, chose size and typeface, position) (on the master page) 

Presentation mode

How to paginate a publication:

Print together 

• 1-8
• 2-7
• 3-6
• 4-5

Single page PDF – CCW printing will paginate the document themselves. I need to send the PDF as single spreads.

The best thing is to get out there, meet people and see where you fit in.

Burrill, A (2021) ‘Talk by Anthony Burrill’ [Lecture]. Unit 5: Professional Practice. Chelsea College of Arts. 21 October.

Documentation is an important part of the work

Storytelling through presentation.

Instagram is an extension of a website

My thoughts:

I like the simplicity of Anthony’s work yet it still has an impact of those who read it. We were told that it takes time to be able to set type well and to achieve this harmony in the piece. Even though it looks simple it still takes time to perfect. Something I like about his piece ‘Work hard and be nice to people’ is how he heard someone say it at a supermarket, make a note of the phrase and used it later on in his work. It highlights the importance of being aware of the world and of drawing inspiration from different sources, not just the design world.

If I want an internship I need to make a list of studios and areas of practices I am interested in.

Reaching out to industry to show your work is important.

It is time to consider and start thinking about:

• What sort of creative are you?
• The sort of work you are interested in?
• Where would you like to work?
• Who is doing what?
• Who is your audience?

www.creativebloq.com – shares good practice and work samples.

Recommend: www.the-dots.com

www.intern-mag.com

My thoughts:

I found the advice given at this session really helpful, especially how to write professional emails and how to manage expectations. I am looking for an internship next year so I will be coming back to this session and applying what I learnt.

Oliver Jeffers

https://www.oliverjeffers.com/

I found Jeffers work on instagram and I really like the friendly, soft and informative illustrations he makes.

I particularly like his series of dipped paintings. He says (Jeffers, O, 2021) ‘I painted the portraits alone in my studio and kept each veiled. Prior to dipping. I never photographed any of the paintings. Therefore, the people present at the time of the performance were the only witnesses to the pre-dipped works. Their testimonies are the sole archives of each portrait’s unobstructed state.’

Oliver Jeffers (2015) THE DIPPED PAINTING PROJECT.  Available at: https://www.oliverjeffers.com/oliver-jeffers Accessed: 26/10/21

Jean Jullien

Jean Jullien is a French graphic artist and illustrator. I also came across his work on instagram and was drawn to the fact he has a very distinct style and to the the simplicity and often humorous elements to his designs.

He also creates installations with his illustrations which inspires me to think how my work could look in different, unusual contexts.

Marion Deuchars.

I also read this article https://www.itsnicethat.com/news/marion-deuchars-laurence-king-handwritten-campaign-160916 which introduced me to the illustrator Marion Deuchars.

The artwork uses a busy mixture of type sizes and styles, upper and lower case letters and bold and delicate handwriting

I like the interaction between the photograph and the handwritten type. The conservational tone of voice is something I’d like to achieve in my portfolio so handwritten type is always an option.

I created this illustrations as I noticed that the letter ‘O’ ‘L’ and ‘O’ in the word ‘FOLIO’ looked like eyes and a nose so I drew out some ideas based on this observation.

In the brief it says to included ‘a selection of 3 or 4 of your strongest projects to date.’ While making my Folio I am including more projects and then will select the file projects when I have designed all the pages so I can see what works well together. 

These are design ideas for the front cover. I was writing ‘folio’ and thought that I could make a face out of the shapes of the type I experimented with different face shapes and positions of the type.

After having placed these two images within the context of my Folio with other work I found that the colours did not harmonise with the other images so I decided to pick colours that were part of some of the pieces. I chose three different blue tones which add a level of calmness and simplicity to the tone of voice.

How can I tie all the pages together? The visual language of each project and the title pages are very different so I need to make sure that I have consistency throughout the pages in the type, colour palette and layout. 

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I experimented with different layouts of the type and illustrative styles to create a face for the front cover. I chose the simplest design made up of shapes as it doesn’t distract from the images within and also sets the friendly, simple tone of voice.

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I created the back cover in the same style as the front cover. I chose to use an image of someone waving at a door as it is an echo of my zine design where I incorporated elements of a house. The words also are not too formal, which indicate how my practice is. I chose to add elements of the front page like the nose of the person and the smile between the ‘o’s.

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I am a graphic designer who works with mixed mediums: with an emphasis on analogue and digital methods. With a particular interest in the ideation stage of projects, I find coming up with fresh ideas, experimenting with methods and coming up with the final design are key elements to my process. My work is heavily supported by new and multi-disciplinary research methodologies from a spectrum of practitioners, often helping to challenge my practice through new perspectives and insights on my work.

My folio reflects on my works to date, that are best representative of myself as a designer. Whether by my roots in design principles or the influence of my fine-art background, my visual history has moulded my interests in: typography, pattern, collage and illustration. 

In my folio I have included work that, to date, best represents me and my practice. My work is rooted in the design principles and is influenced by my background in fine art. My interests include typography, pattern, collage and illustration. 

• Drop words like ‘to’ and ‘and’ from the end of sentences so that there is more balance and so that the sentences are presented in a way that is compatible with speech.
• Use a grid as at the moments the captions are slightly out of line (more noticeable with a digital version) 
• Where captions sit at the top is important, not in relation to the bottom of the sentence.
• Colour matching for when the document is printed. 

My response to the feedback:

I appreciate the feedback, especially about the small details as I think it will help elevate my folio in terms of the visual harmony it adds to it. I will go through my document in great detail making sure everything is aligned with a grid, with a consistency to everything and that all the type reads well.

Notes after I printed out a Folio draft :

Instead of ‘Photography exhibition’ call it ‘Emerging Connection

Questions:

How do I set out the captions? Set to the bottom or top of the writing?

How does colour matching to the digital document work? Will the professional printers be more true to the colour or should I change one of the colours?